Where Passion Becomes Profession
Beauty Trainings Designed to Elevate Your Skills & Your Future
At TRU Beauty Collective, we offer expert-led training programs for aspiring and experienced beauty professionals ready to master their craft. From brows and lashes to nails and PMU, our hands-on courses are designed to give you real skills, industry certifications, and the confidence to thrive. Whether you’re just starting out or looking to level up, your beauty career starts here.
The Challenges You're Facing? We’ve Been There Too.
“I Want to Start a Beauty Career, But I Don’t Know Where to Begin”
You’re passionate about beauty, but the industry feels overwhelming. You’re unsure what skills you need, who to learn from, or how to actually make money doing what you love.
“I’ve Taken Trainings Before, But I Still Don’t Feel Confident”
You’ve invested time and money, but the hands-on guidance was lacking—and now you’re left with more questions than answers.
“I’m Struggling to Grow My Clientele or Business”
You’ve got the talent, but marketing, pricing, and building a loyal client base feels like a mystery. You're stuck and unsure how to scale.
We’re Here to Change That
At TRU Beauty Collective, we don’t just teach techniques—we mentor, guide, and empower. Our programs are designed to build both your skillset and your confidence, so you can create a career that’s not only beautiful—but thriving.
Powder Brows PMU Course (Permanent Makeup)
Train in one of the most in-demand PMU services! Learn brow mapping, machine shading techniques, color theory, and healing processes to create soft, natural-looking brows.
Gel Nails Course
Master sculpting techniques, application, shaping, and finishing for flawless, durable gel nails. Learn proper product application and client retention strategies.
Skill Coaching for Artists
Perfect your craft with advanced, 1:1 coaching designed for existing artists looking to improve techniques and level up their expertise. Whether you want to refine your application methods, improve efficiency, or master new skills, our tailored coaching sessions help you reach the next level in your artistry.
✅ Customized Feedback – Get direct, hands-on coaching to enhance your precision and technique.
✅ Advanced Skill Development – Learn the latest industry techniques to elevate your services.
✅ Expert-Led Training – Work with top educators to fine-tune your artistry and stay ahead of trends.
Coaching & Business Mentorship Program
Building a beauty business is more than just technique—it’s about strategy!
Our mentorship covers:
Pricing & Branding Strategies
Social Media & Marketing
Client Management & Retention
Course Creation – Learn how to develop, structure, and launch your own beauty training programs
How to Scale Your Business for Long-Term Success
Online Learning Hub & Exclusive Resources
Access step-by-step tutorials, downloadable guides, business templates, and exclusive online support. Learn from anywhere at your own pace with interactive modules and ongoing mentorship.
How we're different
Why Choose Our Training Programs?
Led by Top Experts
Learn from highly experienced educators who are leaders in the beauty industry.
Business & Marketing Support
Gain essential skills to grow your clientele and build a profitable business.
Certified Upon Completion
Receive an industry-recognized certification to enhance your credibility.
Let’s Take Your Career to the Next Level!
Schedule an Education Discovery Call today to explore which program is right for you and start your journey toward success!
Location
37 Front St S, Thorold, ON L2V 1W8
PARKING
Parking in Downtown Thorold is FREE for 2 hours. There is plenty of street parking on Front, Clairmont and Sullivan as well as 2 large lots off of Sullivan and Albert right behind our building.