Signature Brows, Sculpted Gel Nails, & Luxe Pedicures
Luxury Beauty Services Designed for You
At TRU Beauty Collective, every service is crafted to enhance your natural beauty and elevate your confidence. From sculpted gel nails and flawless lash extensions to precision brows and long-lasting PMU, our expert artists are here to deliver results that are as stunning as they are lasting. You deserve to look and feel your absolute best—let us make it happen.
Not sure where to start? Take our free quiz — Find My Brow Energy! and get matched with a brow style that feels natural, timeless, and so YOU. 💖
We Know the Beauty Struggles You’re Facing—And We’re Here to Fix Them
“My Gel Manicures Never Last”
Chips, cracks, and peeling after just a few days? You’ve been let down by rushed work or low-quality products that don’t hold up.
“My Brows Are Always Uneven or Overdone”
You've tried doing them yourself—or trusted the wrong hands—and now you're stuck with brows that don't flatter your face or stay in place.
“Pedicures Never Feel Luxurious Enough”
You’re tired of rushed appointments that don’t deliver real care, relaxation, or results. You want your feet to look as polished as your nails.
You Deserve More Than Just a Service
At TRU Beauty Collective, we take the time to understand what you want and need—so every result is beautiful, long-lasting, and tailored just for you.
Beauty Without Compromise
Partner with TRU Beauty Collective — Where Beauty Meets Expertise
step one
Personalized Consultation
Your journey begins with a thoughtful consultation where we listen to your beauty goals and assess your nails, brows, and overall aesthetic needs. Whether you're seeking soft elegance or bold refinement, we’ll curate a treatment plan that reflects your style and enhances your natural features.
step two
Expert Nails, Brows & Pedicure Services
Indulge in our most-requested services—from sculpted gel manicures and luxurious pedicures to precision brow shaping and lamination. Our team of skilled artists uses only premium products and techniques to ensure beautiful, lasting results without compromising your comfort or care.
Step three
Flawless Results That Last
Say goodbye to daily touch-ups. With our long-wearing gel enhancements, perfectly shaped brows, and rejuvenating foot care, your look stays fresh and polished with minimal maintenance. We make beauty effortless—so you can feel confident, every single day.
step one
Personalized Consultation
Your journey begins with a thoughtful consultation where we listen to your beauty goals and assess your nails, brows, and overall aesthetic needs. Whether you're seeking soft elegance or bold refinement, we’ll curate a treatment plan that reflects your style and enhances your natural features.
Step three
Flawless Results That Last
Say goodbye to daily touch-ups. With our long-wearing gel enhancements, perfectly shaped brows, and rejuvenating foot care, your look stays fresh and polished with minimal maintenance. We make beauty effortless—so you can feel confident, every single day.
step two
Expert Nails, Brows & Pedicure Services
Indulge in our most-requested services—from sculpted gel manicures and luxurious pedicures to precision brow shaping and lamination. Our team of skilled artists uses only premium products and techniques to ensure beautiful, lasting results without compromising your comfort or care.
Effortless Beauty That Lasts
Permanent Makeup (PMU)
Wake up every day with soft, defined, and natural-looking features—no makeup needed. Our expertly crafted PMU services are designed for long-lasting, low-maintenance beauty that enhances your unique look with subtle precision. Led by an AAM Board Gold Certified artist, we uphold the highest standards in safety, artistry, and technique.
Each service includes an 8-week touch-up to ensure optimal healing and flawless results. Not sure where to start? Book a personalized consultation online or in person.
We offer the following PMU services:
• Powder Brows
• Nano Brows
• Lash Line Enhancement
• Annual/Bi-Annual Touch-Ups
• “Pay With A Smile” Program – Free PMU Brows for Cancer Patients & Survivors 💕
Strength. Style. Sophistication.
Nails & Sculpted Gel Enhancements
Our nail services are designed for those who expect more than just a manicure. From expertly sculpted gel sets and overlays to high-shine finishes and artistic add-ons, every treatment is tailored to your style, comfort, and nail health. We specialize in long-lasting, non-damaging techniques that keep your nails strong, stunning, and beautifully polished.
Our Nail Services Include:
• Sculpted Gel Extensions
• Gel Overlay
• Luxury Gel Fills
• Jimmy Gel In A Bottle Overlay Manicure
• Signature Gel Polish Manicure
• Princess Manicure (Ages 13 & Under)
• Glitter, Swarovski Crystals, Hand-Painted Designs
Polished To Perfection. Pampered From Heel to Toe.
Pedicure Services
Our pedicures are more than a treatment—they're an experience. From soothing soaks and gentle exfoliation to hydrating masks and flawless polish, every step is designed to revive and rejuvenate. Whether you're indulging in our signature Spa Pedicure, choosing the long-lasting glow of a Gel Pedicure, or booking a gentle service for your little one, we deliver comfort, care, and exceptional results.
Our Pedicure Services include:
• Spa Pedicure
• Gel Pedicure
• Gentleman’s Pedicure
• Princess Pedicure (Ages 13 & Under)
Eyes That Speak Volumes—No Mascara Needed
Lash Services
Our lash services are designed to enhance your natural beauty with precision and care. Whether you're going for soft and subtle or bold and dramatic, we tailor every set to flatter your unique features and lifestyle. Using premium, lightweight products, we ensure long-lasting results without compromising lash health.
Our Lash Services Include:
• Customized Lash Extensions (Classic, Hybrid, Volume)
• Re-Lash (Fill) Services
• Lash Lift & Tint
• Lash Tint
Perfectly Framed. Effortlessly Smooth.
Signature Brow & Waxing Services
Our brow and waxing treatments are crafted to bring out your most polished, confident self. Whether you're looking for fuller, fluffier brows or smooth, glowing skin, every service is tailored with precision, care, and artistry. From everyday grooming to bold brow transformations, we deliver results that are clean, defined, and long-lasting.
Our Brow & Waxing Services Include:
• Brow Lamination
• Brow Daddy Brow Stain
• Brow Tint
• Brow Shaping
• Lip Wax
• Full Face Waxing
Combo Services:
• Brow Wax & Tint
• Brow Wax & Lip Wax
• Brow Wax, Tint & Lip Wax
• Brow Wax & Brow Daddy Brow Stain
How we're different
What Sets TRU Beauty Collective Apart
Precision Meets Personalization
Every service is tailored to you. We don’t believe in one-size-fits-all beauty—we take the time to understand your features, preferences, and lifestyle to deliver results that truly fit.
Elite Artists with Industry Credentials
Our team is led by AAM Board Gold Certified professionals and trained experts who bring advanced technique, artistry, and ongoing education to every treatment and training we offer.
A Studio That Feels Like Home
We’ve created a warm, inclusive space where clients feel safe, seen, and celebrated. Whether you’re here for pampering or professional growth, you’ll leave feeling empowered and confident.
Frequently Asked Questions
Do I need to book an appointment, or do you accept walk-ins?
We highly recommend booking an appointment in advance to guarantee your spot, as our services are in high demand. Walk-ins are welcome when availability allows.
How long do lash extensions last?
With proper care, lash extensions typically last 3–4 weeks. To maintain fullness and a flawless look, we recommend scheduling regular Re-Lash appointments.
What’s the difference between Powder Brows and Nano Brows?
Powder Brows create a soft, shaded finish like makeup, while Nano Brows use ultra-fine hair strokes for a natural, realistic look. Both offer long-lasting results and are suitable for different skin types and preferences.
Do gel nails damage your natural nails?
Not with us. We use non-damaging techniques and premium products to preserve the health of your natural nails while giving you long-lasting, sculpted beauty.
How long do your gel manicures and pedicures last?
Our gel services are designed for longevity—most clients enjoy chip-free results for up to 3 weeks, depending on lifestyle and maintenance.
What if I’m unsure which brow or lash service is right for me?
No problem! We begin with a personalized consultation to assess your features, preferences, and lifestyle. We’ll recommend the perfect service for your needs.
Is waxing safe for sensitive skin?
Yes! We use high-quality, professional-grade wax and techniques that are gentle on the skin, ensuring minimal irritation and smooth results—even for sensitive skin types.
Do you offer services for kids?
Yes! Our Princess Manicure and Pedicure services are specially designed for clients aged 13 and under, using gentle, kid-friendly products.
Do you offer consultations for PMU (Permanent Makeup)?
Absolutely. We offer both online and in-person consultations to walk you through your options, answer questions, and design a plan that fits your desired look.
Ready for Your Next Beauty Transformation?
Whether you’re here for flawless nails, sculpted brows, or a luxury lash experience, TRU Beauty Collective is your destination for expert care and stunning results. Book your appointment today and step into the beauty you deserve.
Location
37 Front St S, Thorold, ON L2V 1W8
PARKING
Parking in Downtown Thorold is FREE for 2 hours. There is plenty of street parking on Front, Clairmont and Sullivan as well as 2 large lots off of Sullivan and Albert right behind our building.