Look Beautiful. Learn Beautiful.
Luxury Beauty Services & Expert Training
At TRU Beauty Collective, we believe that beauty is more than just appearance—it’s confidence, empowerment, and self-expression. Indulge in our luxury beauty services, from flawless lashes and sculpted brows to rejuvenating skincare and expert waxing. For aspiring beauty professionals, our hands-on training programs provide the skills and knowledge to build a thriving career. Whether you’re here to be pampered or to pursue your passion, TRU Beauty is where beauty and opportunity come together.
Where Your Beauty Journey Begins and Your Dream Career Takes Off
At TRU Beauty Collective, we don’t just enhance beauty—we build confidence and create opportunities. Whether you’re looking for flawless beauty services or ready to master the art of beauty through expert training, we’re here to guide you every step of the way. Discover your true potential with us.
"My nails never last or look how i want"
No matter how many times you stop into a quick In-N-Out salon, your nails chip, lift, or just don’t look as polished as you imagined. It’s disappointing, time-consuming, and frustrating when the results never live up to the flawless, long-lasting manicure you were hoping for.
"My Brows Always Look Uneven and Patchy"
Filling them in every morning is a hassle, and they still don’t look right. You dream of perfectly sculpted, full brows that stay flawless without the daily struggle.
"I Want to Start a Career in Beauty, But I Don’t Know Where to Begin"
You’re passionate about beauty but overwhelmed by where to start. You want real skills, hands-on training, and expert guidance to help you turn your passion into a thriving career.
The Real Reasons Your Beauty Routine Isn’t Working
no. 01
You're Using the Wrong Products for Your Skin Type
Not all beauty products are created equal. Using formulas that don’t match your skin’s needs can lead to breakouts, dryness, or excess oil—leaving you far from your beauty goals.
no. 02
Lack of Proper Techniques and Application
Even the best products won’t deliver results if they’re not applied correctly. Techniques matter, and small mistakes can prevent you from achieving that flawless, lasting look.
no. 03
Inconsistent Maintenance and Care
Beautiful skin, nails, and brows require regular upkeep. Skipping appointments, neglecting aftercare, or forgetting to refresh your routine can lead to uneven results and short-lived beauty.
At TRU Beauty Collective, we make it easy for you to achieve lasting beauty with services designed to bring out your best.
"TRU Beauty Collective exceeded my expectations! Their powder brows and lash extensions service made me feel more confident than ever, I couldn’t have asked for a better experience!"
—Maria s.
Find Your Brow Energy at TRU Beauty Collective
At TRU Beauty, we believe your brows should enhance your natural beauty, not overpower it. Our specialty is natural permanent makeup brows that are soft, timeless, and uniquely tailored to you. Whether you prefer a barely-there enhancement or a softly defined shape that looks effortless, our Brow Energy Quiz will help you discover your perfect match. Imagine waking up every day with brows that harmonize with your features, require no daily makeup, and feel completely authentic to your personal style. As Niagara’s trusted destination for natural permanent makeup, we create subtle, face-flattering brows designed for your lifestyle so you can feel confident from the moment you open your eyes. Take the quiz today and take the first step toward brows that feel like you—only better.
What makes us different
Why Choose Tru Beauty Collective?
One
Luxury Beauty Services with Lasting Results
Our expert team delivers high-quality beauty treatments that are designed to last, ensuring you look and feel your best long after your appointment.
Two
Expert Training for Aspiring Beauty Professionals
We don’t just enhance beauty; we help you master it. Our hands-on training programs equip you with the skills, confidence, and certification to succeed in the beauty industry.
three
Personalized Care in a Welcoming Environment
We believe every client deserves a tailored experience. Our artists take the time to understand your unique needs, ensuring results that match your style and expectations.
four
A Commitment to Excellence and Empowerment
At TRU Beauty Collective, we are passionate about empowering confidence—whether through flawless beauty services or transformative career training. We’re here to support your journey every step of the way.
what to expect
Transformative Results with Tru Beauty Collective
01
Flawless, Long-Lasting Beauty
Experience high-end treatments that enhance your natural beauty with results that truly last. From sculpted brows to voluminous lashes, we ensure perfection in every detail.
02
Confidence You Can See and Feel
Our expert techniques don’t just improve your appearance—they elevate your confidence. Walk out of our studio feeling empowered, radiant, and ready to take on the world.
03
A New Standard of Self-Care
At TRU Beauty Collective, we redefine what it means to feel beautiful. Our luxurious services are designed to pamper, rejuvenate, and transform, giving you the ultimate self-care experience.
"TRU Beauty Collective completely transformed my look! I walked in feeling ordinary and walked out feeling absolutely stunning. The team is so welcoming and truly masters of their craft. I’ve never felt more confident, and I can’t wait for my next visit!"
Get to know us
Hi, I'm Ania
Ania is the heart and vision behind TRU Beauty Collective. With over a decade of experience in the beauty industry, she is committed to enhancing natural beauty and empowering aspiring beauty professionals. Her passion for precision, artistry, and education has made TRU Beauty a place where clients feel confident and cared for, and where students are inspired to thrive.
At TRU Beauty, Ania continues to set the standard for excellence, one flawless result at a time.
About our services
At TRU Beauty, we offer expert beauty services and professional training to help you look and feel your best. From customized lash extensions, brow shaping, and waxing to advanced permanent makeup (PMU) techniques like powder brows and nano brows, we specialize in enhancing natural beauty with precision and artistry. Our luxury treatments, including lash lifts, tints, and full-face waxing, ensure effortless, long-lasting results.
About our Trainings
For beauty professionals, we provide top-tier training programs in lash extensions, brow services, and PMU, equipping you with the skills and confidence to excel in the industry. Whether you're here for a flawless beauty transformation or to master the art of beauty, TRU Beauty is your destination for expertise, innovation, and empowerment.
"The attention to detail, the quality of the products, and the expertise of the team are unmatched."
"I’ve tried so many salons before, but nothing compares to the experience I had at TRU Beauty Collective. The attention to detail, the quality of the products, and the expertise of the team are unmatched. My lashes have never looked this good, and I’m obsessed with my brows! Truly the best in the business."
Frequently Asked Questions
1. What services do you offer at TRU Beauty Collective?
We offer a wide range of luxury beauty services, including sculpted gel nails, lash extensions, brow lamination, permanent makeup (PMU), waxing, and rejuvenating pedicures. Our team of expert artists ensures you receive high-quality, long-lasting results every time.
2. Do I need to book an appointment, or do you accept walk-ins?
While we recommend booking an appointment to secure your spot, we do accept walk-ins when available. However, our slots fill up fast, so scheduling ahead is always best!
3. How long do lash extensions last?
With proper care, our lash extensions typically last 3-4 weeks before a fill is needed. Regular maintenance appointments help keep them looking full and flawless.
4. Is brow lamination safe for all skin types?
Yes, brow lamination is safe for all skin types. Our expert technicians assess your skin and brow condition to ensure the best results while maintaining the health of your brows.
5. What is the difference between Powder Brows and Nano Brows?
Powder Brows create a soft, shaded look that mimics filled-in makeup, while Nano Brows use ultra-fine strokes for a natural, hair-like effect. Both techniques are long-lasting and require minimal maintenance.
6. Can I enroll in your training programs even if I’m a beginner?
Absolutely! Our training programs are designed for all skill levels. Whether you're a complete beginner or looking to enhance your skills, our expert-led courses provide the knowledge and hands-on experience you need to succeed.
7. What training programs do you offer?
We provide comprehensive training for Powder Brows, Gel Nails, Lash Extensions (Classic & Volume), Lash Lift & Tint, Brow Lamination, and Waxing & Mapping. We also offer advanced coaching for beauty professionals looking to elevate their skills.
8. Do I receive a certification after completing the training?
Yes, upon successful completion of any of our training programs, you will receive an industry-recognized certification that validates your expertise and opens doors to career opportunities.
9. How do I book a service or enroll in a training program?
You can easily book a service or enroll in our training programs through our website, or feel free to contact us directly for assistance.
10. Do you offer consultations for Permanent Makeup (PMU)?
Yes, we offer both online and in-person consultations for all PMU services. This allows us to understand your goals, answer any questions, and customize your treatment plan.
Ready to Elevate Your Beauty or Kickstart Your Career?
At TRU Beauty Collective, we transform confidence with every service and shape futures with every training program. Whether you’re here to indulge in luxury beauty treatments or ready to master the art of beauty, we’re committed to delivering excellence and empowering your journey.
Book your appointment now or enroll in our expert-led training programs and experience the TRU Beauty difference.
Location
37 Front St S, Thorold, ON L2V 1W8
PARKING
Parking in Downtown Thorold is FREE for 2 hours. There is plenty of street parking on Front, Clairmont and Sullivan as well as 2 large lots off of Sullivan and Albert right behind our building.