Enhancing Beauty, Empowering Confidence
At TRU Beauty, we believe beauty is more than just a service—it’s an experience. From expert lash and brow artistry to advanced permanent makeup and professional training, we are dedicated to helping you look and feel your best. Whether you’re here for a stunning transformation or to elevate your beauty career, our passion for excellence ensures you receive only the best.
About TRU Beauty
At TRU Beauty Collective Studio & Academy, we believe that beauty shines brightest when it’s authentic and true to you. Our name, “TRU,” represents our commitment to honesty, integrity, and real transformation—whether through our professional beauty services or our industry-leading education programs.
We are more than just a beauty studio; we are a thriving community where clients and aspiring beauty professionals alike find inspiration, support, and growth. Our studio offers natural, transformative beauty services in a welcoming, non-judgmental environment, while our academy provides expert training and mentorship to those who want to build thriving careers in the beauty industry.
Our Mission: To celebrate and enhance natural beauty while empowering beauty professionals to thrive through education and community.
What TRU Beauty Means to Us
At TRU Beauty, being truly beautiful goes beyond aesthetics. It’s about being a good person, showing kindness, and lifting others up. We are passionate about creating a space where women support women, creativity is celebrated, and everyone feels valued and included. Our mission is to not only enhance outer beauty but also to build a strong, supportive community that inspires confidence from the inside out.
What We Stand For:
🍃 Authenticity: Embracing individuality and natural beauty
🍃 Empowerment: Providing education and mentorship for professional growth
🍃 Inclusivity: Creating a safe, welcoming space for everyone
🍃 Community: Fostering connections, collaboration, and support among women
Whether you’re here to indulge in self-care or take your beauty career to the next level, TRU Beauty Collective is a place where confidence, growth, and true beauty come together.
Meet the Creator: Ania Chrzanowski
Ania Chrzanowski is the creative force behind TRU Beauty Collective, with over 16 years of experience in the beauty industry and 11 years dedicated to mentoring and empowering beauty professionals. Her passion for beauty goes far beyond aesthetics—it’s about building a supportive community where kindness, creativity, and growth thrive.
Ania's journey began with hands-on beauty services, quickly evolving into a role as a trusted mentor and business coach. She has guided countless professionals to find success in their own beauty careers. Recently, Ania has focused on building a robust online education platform, expanding her reach to help aspiring beauty experts gain the skills and confidence they need to thrive.
The creation of TRU Beauty Collective is the realization of Ania’s long-held dream to create a space that embodies authenticity, empowerment, and true beauty. For her, TRU is not just a brand—it’s a mission to cultivate a nurturing environment where beauty professionals and clients alike feel seen, supported, valued, and inspired.
Through TRU, Ania aims to uplift others, offering not only top-tier beauty services but also transformative mentorship that empowers individuals to achieve their professional and personal goals. Follow her journey and stay inspired through her Instagram at @.
Meet the Artist: Jessica Vink
Jessica Vink has been in the beauty industry for over 15 years and is a valued member of TRU Beauty Collective and has been working along side Ania for 11 years.
She is an incredibly talented artist whose meticulous attention to detail, exceptional artistry and same core values as Tru Beauty Collective make her an invaluable member of the team.
More than just an artist, Jessica is a trusted partner in TRU Beauty’s mission to make every person feel beautiful, inside and out. She believes in enhancing natural beauty while spreading positivity and kindness, ensuring every interaction is filled with warmth and care.
Her dedication to both her craft and her clients has made her a cornerstone of the TRU Beauty family. Discover her latest work and follow her inspiring journey on Instagram at _____.
Are we friends on socials?
Join the TRU Beauty community and stay connected with us on Instagram! Get exclusive beauty tips, service updates, and a sneak peek into the magic happening at our spa.
Discover the latest in PMU, see amazing transformations, and be the first to know about our special offers and promotions.
Whether you're seeking inspiration or want to share your own beauty journey, we’d love for you to be part of our community. Let’s connect and create something beautiful together!
Hours Of Operation
Tuesday 9:00 AM - 5:00 PM
Wed 11:00 AM - 7:00 PM
Thursday 9:00 AM - 5:00 PM
Friday 9:00 AM - 5:00 PM
Saturday 9:00 AM - 3:00 PM
Location
37 Front St S, Thorold, ON L2V 1W8
PARKING
Parking in Downtown Thorold is FREE for 2 hours. There is plenty of street parking on Front, Clairmont and Sullivan as well as 2 large lots off of Sullivan and Albert right behind our building.